The store is located in La Isla Shopping Village, an open-air shopping centre in Cancún’s Hotel Zone. The store’s proximity to the beach was a clear inspiration for the store’s interior designer Balmaceda, who incorporated some local materials and crafts along with marine motifs to create an elegant interpretation of the rustic Caribbean aesthetic. MVRDV’s design team took this as a starting point, creating a naturalistic façade to complement the interior.

The store’s three smaller display windows are designed without rigid frames, so that the branches of the coral pattern encroach into the window edges and can be seen from inside the store. The lack of frames – which in other areas of the design provide crucial structural support – presented a significant challenge. This was solved with discreet 3D printed supports that brace the façade against the glass behind, blending in with the coral branches in front to be almost invisible.