Over the last 20 years the global media landscape has changed dramatically, mighty architecture critics once wrote 6000 words on paper, today it seems sometimes that architecture critique is tweeted by anyone who is mildly interested, architecture has become more democratic and accessible. And competitive. An open competition for the Helsinki Guggenheim received more than 1700 entries. How can architects survive and be recognised on the competitive global market? Branding architecture and urbanism has become a standard job in architecture offices. Chloé Eynard explains the larger forces and issues surrounding MVRDV’s strategy and communications department.

Time: 11:00 am - 13:00 pm 

Date: 25th April 2016

Location: Universidad Tadeo