MVRDV partner and Studio Director Fokke Moerel is giving the opening keynote "The Skin is the Message" at Facades+ LA, the premier conference on high-performance building enclosures, taking place in Los Angeles, US, November 14 and 15.
The facade, not just a skin, a material, a method, but it conveys the message the building wants to bring across. What is our message, what do we dream about? To be more courageous, sustainable, critical, human, humorous, innovative, contextual, beautiful, transparent and much more. So, how to make our dreams become reality? How to materialize our concepts? All these dreams and more need manifest themselves in our concepts and our designs.
The keynote will be moderated by Matt Shaw, Executive Editor of The Architect's Newspaper.

Date: 14 November 2019
Location: The L.A Grand Hotel Downtown, Los Angeles, US
Find out more.