Invited by the Consulate General of the Kingdom of the Netherlands and Shanghai Municipal Commission of Housing, Urban Renewal Development and Management, MVRDV Asia BD & PR Director Carmen Xu will join the roundtable session of the Cultural and Economic Renewal Conference for 2024 World Cities Day China. 

The roundtable will focus on how cultural innovation and urban development can help provide people with a better life, ensuring both the city and its citizens, particularly those from the younger generations, can coexist in harmony and thrive together. By introducing recent work and research by MVRDV, including EXPO 2.0 in Hannover, the Markthal and Rooftop projects in Rotterdam, Shanghai's West Bund GATE M Dream Center, and The Pyramid of Tirana, among many others, Carmen will explain how the practice uses design to revitalise cities and deliver a more human environment.

Carmen Xu is the Director of PR and BD of MVRDV Asia, overseeing the external and internal communications across Public Relations and Business Development of MVRDV in Asia market, with a particular focus on the office’s branding and PR strategy in China. She worked as the PR Manager for MVRDV's Shanghai office between 2014 – 2015, where she contributed to MVRDV’s close collaboration with Power Station of Art and brought the “Vertical Village” to the Shanghai Biennale in 2014; in 2020, she returned to MVRDV.

Carmen is actively involved in the architecture and design sector, and has strong connections with cultural and design media in China. She has written for a range of design magazines, including the Chinese editions of Wallpaper*, NOWNESS, IDEAT, Cultural Trip, The Good Life, Architectural Digest, Elle Decoration, and has translated for a+u, COLORS, Domus, El-Croquis, The Art Newspaper, VICE and a selection of international publications across art, culture, architecture and design. Before returning to MVRDV, she worked with a number of design studios and architects including BIG, SOM, Neri&Hu, providing branding strategies and social media services to help their growth in China. Carmen received a Master in Translation and a Bachelor of English Literature at Shanghai International Studies University.

• Date & Time: 2 November, 13:00 (CST)
• Location: Conference Hall, Building A, School of Management, Fudan University (No.558 Zhengli Road, Yangpu District, Shanghai)
• More information on the event can be found here