MVRDV - Fredy Fortich at NORDFY's "AI Collage-Based Design for Architects: SD within the Design Process" workshop

Fredy Fortich at NORDFY's "AI Collage-Based Design for Architects: SD within the Design Process" workshop

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How do you integrate generative AI into design stages to enhance the architect's critical role in the design process?

The use of generative AI tools has become increasingly prevalent among architects and designers, and understanding how to harness their potential is key.  Although prompts can provide a good starting point for exploring ideas, they alone are insufficient for achieving a conscious, site-specific design, and while tools like MidJourney and DALL-E are useful entry points for initial brainstorming and exploring concepts, they are limited in their utility across the entire design process. 

During this intensive two-day workshop, Fredy will explain the basics of using Gen AI diffusion models, but also the best tips, tools, and techniques achieve high quality, controlled results, including the use of word weights and LoRas. 

Fredy Fortich is an Architect and Engineer, specializing in computational design: BIM coordination, performance-based design, generative design, and machine learning methods. He holds an MSc in Building Technology from TU Delft and a Master of Architecture from Universidad de los Andes, Bogotá. He is a Technical Architect, serving simultaneously as BIM Manager at MVRDV’s French Studio as well as AI Researcher on Diffusion Models for MVRDV NEXT.

  • Date & Time: 18 and 19 January 2025, 15:00-19:00 (CET)
  • Location: online webinar
  • For more details on the event and to register click here