How do you consolidate generative AI into architectural practice?

In an intensive two-day workshop with PAACADEMY starting 29 March, Architect and Engineer Fredy Fortich will delve into how he works with generative AI in his day-to-day at MVRDV, and how it is not a replacement for thinking critically about design but is instead a powerful extension of it. Fredy will explain how to refine AI workflows, integrate multimodal approaches, and elevate the design process with precision and creativity.  

Working from the fundamentals, including prompting, word and LoRa weight and the overall denoising process, delegates will progress through to Upscaling and workflows to improve image precision and prompting efficiency, enhancing the architect's role in the design process at the various stages of design.

Fredy Fortich is an Architect and Engineer, specializing in computational design: BIM coordination, performance-based design, generative design, and machine learning methods. He holds an MSc in Building Technology from TU Delft and a Master of Architecture from Universidad de los Andes, Bogotá. He is a Technical Architect, serving simultaneously as BIM Manager at MVRDV’s French Studio as well as AI Researcher on Diffusion Models for MVRDV NEXT.

• Date & Time: 29-30 March 2025, 14:00-18:00 GMT)
• Location: online webinar
• For more details on the event and to register click here