MIPIM is launching the MIPIM Innovation Forum, a meeting place for sharing ideas and debate for everyone involved in building tomorrows cities. This exclusive MIPIM programme puts buildings and users at the heart of this industry conversation in order to highlight the entire range of innovative solutions to maximize the value of property portfolios. Additionally, the MIPIM Innovation Forum will feature the Porous city Open the tower exhibition presented at last years Venice Biennale for the first time.
Porous City Open the tower uses Lego towers to explore futuristic concepts of urban design imagined by The Why Factory, a research institute for the city of the future. Nine three-metre high skyscrapers will rise up during the four days of the show, acting as visual support to debates on the new processes and the role of research in Europes urban future.
The exhibition of 9 large towers at MIPIM in Cannes represent the outcome of the earlier design studio Eurohigh at Delft University of Technology, Netherlands, a collaborative project by T?F and KRADS.Porous City has been generously supported by LEGO Group, Denmark. The exhibition is combined with a lecture on urban design given by Winy Maas on Wednesday, 13th of March at 10:00am.
About MIPIM:
Founded in 1963, Reed MIDEM is a leading organiser of professional, international tradeshows. Reed MIDEM events have established themselves as key dates in professional diaries. The company hosts MIPTV, MIPDOC, MIPCOM, and MIPJUNIOR for the television and digital content industries, MIDEM for music professionals, MIPIM, MIPIM Asia and MAPIC for the property and retail real estate sectors.Reed MIDEM is a division of Reed Exhibitions, the worlds leading events organizer with over 500 events in 39 countries. In 2011 Reed brought together six million active event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organized by 33 fully staffed offices. Reed Exhibitions serves 44 industry sectors with trade and consumer events and is part of the Reed Elsevier Group plc, a world-leading publisher and information provider and a FTSE 100 company. www.reedexpo.com
Porous City at MIPIM in Cannes
