MVRDV completed the transformation of the disused Dijon Mustard laboratory earlier this year. The industrial building, which was completed in 2004 and later abandoned, was transformed into an innovative call centre with an education centre, incubator and social program. For MVRDV it represents an exemplary project: transformation through reuse is one of the most pressing contemporary issues in European architecture since the current economic crisis began. Completion of the 6500m2 refurbishment into a 600 work spaces call centre for operator Teletech cost just 4 million Euro. The interventions possible within such a low budget focussed on quality enhancement with the maximum possible retention of the existing structure and services.