Carmen Xu

Carmen Xu

Director of BD & PR Asia

Carmen Xu is the Director of PR and BD of MVRDV Asia, overseeing the external and internal communications across Public Relations and Business Development of MVRDV in Asia market, with a particular focus on the office’s branding and PR strategy in China. She worked as the PR Manager for MVRDV's Shanghai office between 2014 – 2015, where she contributed to MVRDV’s close collaboration with Power Station of Art and brought the “Vertical Village” to the Shanghai Biennale in 2014; in 2020, she returned to MVRDV.

Carmen is actively involved in the architecture and design sector, and has strong connections with cultural and design media in China. She has written for a range of design magazines, including the Chinese editions of Wallpaper*, NOWNESS, IDEAT, Cultural Trip, The Good Life, Architectural Digest, Elle Decoration, and has translated for a+u, COLORS, Domus, El-Croquis, The Art Newspaper, VICE and a selection of international publications across art, culture, architecture and design. Before returning to MVRDV, she worked with a number of design studios and architects including BIG, SOM, Neri&Hu, providing branding strategies and social media services to help their growth in China. Carmen received a Master in Translation and a Bachelor of English Literature at Shanghai International Studies University.

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