The desire for a new film palace in Busan demonstrates the demand for a strong, attractive icon that celebrates a festive atmosphere and forms a striking backdrop for the festival and other activites. The site itself definies the specific urban programming requirements. So as to be able to position the building and to enhance its visibility, future construction is located at the northern side of the terrain, adjacent to the future media-industry complex.

The volume acts to organize internal activites. It has literally been folded up to create a 'sandwich' of festive place: a cinema located in an interior valley, situated between dramatic plazas below and a surprising open air cinema on top. It combines a covered interior space with an open exterior space, suitable for use in all seasons. This remarkable volume, this urban 'seat', provides the cinema building with a position with maximum coverage of the site.