The area of 2.5 hectares opposite The Johan Cruijff ArenA, a mere 15 minutes by train from the historic centre of Amsterdam, will transform into a dense urban area, thanks to MVRDV’s proposal to optimize a mix of different functions. The proposal consists of four building clusters with approximately 410 social rental houses reserved for students, 540 rental houses and an estimate of 30.000 m2 for offices, a theatre, a hotel, restaurants and underground parking facilities. 

According to Winy Maas, co-founder of MVRDV, ‘A series of new building blocks will arise that make nice, lively and intimate public spaces and streets. The Zuidoost area is seriously in need of such a district.’ With construction expected to commence in 2020 the Urban Interactive District will do just so with a proposal that reinvigorates Arenapoort whilst embracing its unique character.