Architecture Speaks: The Language of MVRDV
Through an installation of four towers filling the space of the multi-storey former brewery building, Architecture Speaks: The Language of MVRDV focuses on four design methodologies that arise repeatedly in MVRDV’s projects, each described by a single word selected from the firm’s characteristic vocabulary: ‘stack’, ‘pixel’, ‘village’, and ‘activator’.
- Location
- Austria
- City
- Innsbruck
- Year
- 2019
- Surface
- 250 m²
- Status
- Realised
- Programmes
- Temporary , Research , Exhibition
- Themes
- Architecture , Public , Sustainability , Research , Culture , Interiors
“We saw this exhibition not only as a way to show our work to the public, but also to add another chapter to the stories of some of our most important concepts,” says Nathalie de Vries, founding partner and curator of the exhibition. “We aimed to distil these four design methodologies to their essence to uncover how each of these ideas contributes to an architecture that is brave, unexpected, and socially responsible. We could easily have created an entire city of towers, but the four concepts we selected for this exhibition each represent a way of thinking and working that we deem necessary in shaping our future.”
The stack tower at the aut, representing MVRDV’s belief in the need for density and the requirement to combine functions vertically, comprises four rounded volumes, formed from yellow curtains, stacked over two storeys. Within this space, the upper floor showcases models of MVRDV projects, while a ‘models playroom’ on the lower level allows visitors to create their own stacked designs from blue foam.
The pixel tower is constructed from hundreds of bright pink cardboard boxes, some of which display images of MVRDV projects and concise statements. These small boxes or ‘pixels’ are a response to the need for flexibility and diversity of spaces within designs. At the base of the three-storey tower, viewers can enter to experience the hollowed-out space, and on other levels, ‘missing’ pixels give visitors a glimpse to the inside of the tower.
Through an installation of four towers filling the space of the multi-storey former brewery building, Architecture Speaks: The Language of MVRDV focuses on four design methodologies that arise repeatedly in MVRDV’s projects, each described by a single word selected from the firm’s characteristic vocabulary: ‘stack’, ‘pixel’, ‘village’, and ‘activator’. The towers form the framework for the exhibition, displaying exemplary projects from the firm’s past, present, and future, while each acting as a distillation of one of the four words that are key to understanding MVRDV’s approach and worldview. The exhibition is accompanied by a manifesto analysing the firm’s use of language and elaborating on the social and environmental dimensions of each concept that are fundamental to MVRDV’s mission.
The two-storey blue plywood village tower is hollow inside, with a ladder that enables both visual and physical connections between floors – reflecting MVRDV’s vision of architecture that combines the ecological and economic benefits of urban density with the communal atmosphere and individuality of a village. Inside, visitors will hear an audio recording describing the ideals behind the village, while horizontal arms extending from the vertical trunk of the tower offer curious visitors a new perspective of the aut exhibition space.
The activator tower is made of a reusable steel scaffold structure providing spaces for both people and nature, a manifestation of MVRDV’s preference for productive structures that combine a social agenda with the core features of sustainability. On the outside of the tower, shelves provide spaces for a diverse array of plants while inside, visitors can climb the structure to watch a video in which Nathalie de Vries describes the MVRDV projects that function as activators. Those with the dedication to climb to the very top will be rewarded with unique views over the towers.
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Gallery
Credits
- Architect
- Founding Partner in Charge
- Design Team
- Video and Audio
- Photographs
- Partners
- Exhibition Organiser and Co-Curator:
- aut. architektur und tirol
- Financial Support:
- Creative Industries Fund NL